Lighter Fluid Command Center
Lighter Fluid is a marketing and AI agency for e-commerce brands. Command Center is where brands connect their store and marketing accounts, get a free scorecard of their marketing systems, and work with us from there.
You connect each account by signing in on the platform's own page or creating an API key. We store access encrypted, use it only to deliver our services, and delete it as soon as you disconnect an account.
How it works
1
Connect your accounts
Sign in to Shopify, Meta, Google and the rest on their own pages, or paste a key. Read-only to start.
2
Get your scorecard
We grade your store, ads, email and analytics from the data you connect. It's free.
3
Talk to us
Book a call or send us a message. We walk you through the results and what we'd fix first.
Accounts you can connect
Shopify
Orders, products and customers for revenue, AOV, repeat rate and site checks.
Meta Ads
Spend, ROAS, creative performance and audiences across Facebook and Instagram.
Google Analytics 4
Traffic, conversion rate and revenue by channel. The same sign-in covers Search Console.
Google Ads
Spend, ROAS and search terms. Uses the same Google sign-in as Analytics.
Klaviyo
Flows, campaigns, list health and email/SMS share of revenue.
Triple Whale
Blended attribution and MER. Skip this if you don't use Triple Whale.
Microsoft Clarity
Rage clicks, dead clicks and scroll depth for CRO. Skip this if Clarity isn't installed.
Questions? Email hello@lighterfluid.co.